Economically sound consumers are one of the major driving forces of an economy. And this is completely valid for India as well. I got my hands on a report that indicates that 70% of the Indian population is dependent on agriculture. This means that this 70% of people depend on the income from agriculture/farming.
This is where it got me thinking that these 70% people who depend on agriculture for their income are consumers too. If financially sound consumers drive an economy, then 70% is quite a significant count of consumers who can make a huge impact on our country’s economy.
Diversity is a big attribute of India.
There are varieties of plains to cultivate good agricultural products. However, there have been times of loss due to overproduction and poor distribution. And there are times in which scarcity of water or delay in monsoon rips the lives of farmers. Here we are talking about a significant portion of the 70% who fail to be financially sound in these tough times.
70% of people depend on the income from agriculture/farming. If financially sound consumers drive an economy, then 70% is quite a significant count of consumers who can make a huge impact on our country’s economy.
A simple logic states that if the life of these farmers can be made better in terms of financial stability, they can amplify the growth of India. This can happen if we add stability to their farming challenges. One such solution is community farming.
The concept of community farming has been around for a long time. Although at first farmers appear skeptical, there is no denying the fact that community farming has made an exemplary impact on the lives of the farmers. The farmers have not only been able to sustain through tough times but have also been able to increase crop yield and increase the number of crops being produced by their land.
To get a clear picture of the impact of community farming, try reading about how the tribal populations have reaped its benefits in Khandora village in Madhya Pradesh. A google search will be enough to give you an idea.
The plan is good but how can that be brought into execution?
At Nimbus we are approaching organizations with CSR ideas that really make an impact on communities. We drive these impacts through integration of solar-driven equipment. We look forward to collaborations with organizations wherein we can channelize their CSR funds to drive growth in communities and extend it to the nation.
Community farming is one of many such ideas that can incorporate solar power to truly benefit the farmers. It not only solves the challenge at hand but does so efficiently and responsibly.
We would like to answer any questions that you have regarding this idea and look forward to your participation.